Some interesting tidbits I picked up this past week around digital marketing statistics and trends. Interesting to watch this market really pick up, especially over the past 2 years.
Links for Today:
Search is Still the King of Online Ads : Q2 Ad Revenues are up 13.9% over 2009 - to 6.19 Billion. Search still leads, but Google is betting on in its display market to go big soon, although there's been little growth in this area. And the kicker? Lead-gen is drying up (FINALLY).
AppNexus: A Good Company to Watch: Advertising on-demand. A very interesting business model and one I believe we'll be seeing more of as this market continues to grow.
Changing Customer Behavior Through Facebook? A short read from HBR, but interesting to see how companies are driving positive customer perception through Facebook.